• One-hour working journalist session
• Personalized session videotape
• Personalized written evaluation
• Follow up communicator evaluation
• Exclusive comparison index
Evaluation Basics Index/EBI®
PR/Media Connection's Peter J. Restivo has developed a proprietary presentation skills evaluation method that rates presenters on a variable, comparative index with known presenters, giving you a far more objective approach to skills development.
Spokesperson Assessment Objectives
• Ensure effective media interaction
• Protect corporate reputation
• Establish media interaction consistency
• Maximize spokesperson abilities
• Guidance in selecting spokespersons
Evaluation Basics Index /EBI®
• Interviewer/audience rapport
• Interview/presentation easability
• Preparation
• Authoritativeness
• Storytelling and word picture ability
• Approachability
• Meets journalist needs
• Key message delivery
• Handles difficult questions
• Nonverbal cues awareness
• Body language index